What’s your Strategy?
A low-cost strategy implies a supply chain strategy that cuts costs, and indeed, companies that follow this strategy typically favour rationalisation and synchronisation strategies over innovation and customisation.
A focus strategy implies a supply chain strategy that helps to make the product or service more special in the eyes of the customer. These companies should favour customer-oriented strategies, such as customisation or innovation, over low-cost strategies.
A differentiation business strategy means a supply chain strategy that achieves the ability to serve a mass market yet be different from other companies on one or more dimensions. Indeed, companies that try to differentiate follow an innovation strategy more than companies that do not differentiate.
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Remember, You don’t need to be good at many things; You need to be great at one.
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