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Unlocking Growth: Shifting from Risk Mitigation to User-Centric Value Creation in Successful Companies

๐—ž๐—ผ๐—ฑ๐—ฎ๐—ธ:
A dominant player in the photography industry, but it failed to keep up with the shift to digital photography. The company was risk-averse and focused on protecting its core business, which was film photography.

๐—ก๐—ผ๐—ธ๐—ถ๐—ฎ:
Worldโ€™s leading mobile phone manufacturer, but it failed to adapt to the shift to smartphones. The company was focused on protecting its existing business.

๐—•๐—น๐—ผ๐—ฐ๐—ธ๐—ฏ๐˜‚๐˜€๐˜๐—ฒ๐—ฟ:
A dominant player in the video rental industry, but it failed to adapt to the shift to digital streaming. The company was focused on mitigating risk and protecting its existing business model, rather than creating value for users.

๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐˜€:
The largest retailer in the United States. The company was risk-averse and focused on protecting its existing brick-and-mortar business, rather than creating value for users in the digital marketplace.

๐—•๐—น๐—ฎ๐—ฐ๐—ธ๐—ฏ๐—ฒ๐—ฟ๐—ฟ๐˜†:
A dominant player in the smartphone industry, but it failed to keep up with the shift to touchscreen devices. The company was focused on mitigating risk and protecting its existing business model.

See something common?

How Successful companies loose their edge

1๏ธโƒฃ Do we focus on risk mitigation, rather than value creation and serving users?

Many employees focus on serving
โ€“ internal processes,
โ€“ technologies, and
โ€“ beliefs,
rather than
the end-users.

This closed culture discourages
โ€“ innovation and
โ€“ value creation.
It creates a risk-averse environment that values compliance over creativity.

A greater focus on creating value for users would lead to a more dynamic and fulfilling work culture.

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