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The Strategic Threads: Understanding the Nuances of Merchandise Planning

๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜”๐˜ฆ๐˜ณ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ด๐˜ฆ ๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ?

Merchandise planning is like picking out the clothes you want to wear.
Store owners want to make sure they have the right clothes in their store for people to buy.
So, they plan by looking at different parts of the process.

1๏ธโƒฃ One part is ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—”๐˜€๐˜€๐—ผ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜.
This means choosing which clothes the store will sell. For example, a store might decide to sell more summer clothes during the summer and more winter clothes during the winter.

2๏ธโƒฃ Another part is ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†.
This means deciding how much to charge for the clothes. For example, a store might charge more for a designer shirt and less for a plain shirt.

3๏ธโƒฃ Finally, store owners also make sure they have the right amount of clothes in stock. This is called ๐—œ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜๐—ผ๐—ฟ๐˜† ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜.
For example, a store might order more shorts before summer to have enough for the season.

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