Companies need to focus on the customer experience and invest in technology to succeed in the last mile.
– Amazon: works with local businesses to provide last-mile delivery services, and allows individuals to deliver packages using their own vehicles.
– Walmart: Using its network of physical stores, including curbside pickup and same-day delivery. Using its own employees to deliver packages on their way home from work.
– DHL: Using electric vehicles, bicycles, and even drones to make last-mile deliveries. Testing the use of autonomous delivery vehicles in some locations.
– Zara: Using its physical stores as distribution centres for online orders
𝗧𝗵𝗲 𝗟𝗮𝘀𝘁 𝗠𝗶𝗹𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗛𝗼𝘄 𝘁𝗼 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀’ 𝗗𝗼𝗼𝗿𝘀𝘁𝗲𝗽𝘀
𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗮𝘀𝘁 𝗠𝗶𝗹𝗲 𝗶𝗻 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
The last mile is the most critical part of the delivery process
It’s where products are transported from the distribution centre to the customer’s doorstep
𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗮𝘀𝘁 𝗠𝗶𝗹𝗲
The last mile is often the most expensive part of the delivery process
It’s difficult to find efficient and cost-effective transportation methods
Delays and unexpected events can cause disruptions in the delivery process
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗟𝗮𝘀𝘁 𝗠𝗶𝗹𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Using drones for delivery in remote areas
Partnering with local businesses for delivery services
Investing in technology to improve tracking and communication
𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗳𝗿𝗼𝗺 𝗥𝗲𝘁𝗮𝗶𝗹
Zara’s use of its physical stores as distribution centres for online orders
Blue Nile’s partnership with UPS to offer same-day delivery
Tiffany & Co.’s use of virtual appointments and curbside pickup during the pandemic
𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀
The last mile problem is a complex issue that requires innovative solutions
By focusing on the customer experience and investing in technology, companies can succeed in the last mile.
Share your experiences and ideas in the comments below