Challenge your definitions every day for every SKU at every store. Ensure your head is always available.Keep your belly trim.Cut down your tail. Are you struggling with low inventory turnover or cash flow issues?It might be time to take a closer look at your product mix. Are all products created Read more…
As long as sales are incentivised only for volume sold into the channel and marketing only for market share, companies will never become demand-driven.To make the move on demand-driven initiatives, companies must focus on profitable sales through the channel. We want to shorten our response time to market, achieving better Read more…
Looking to make the perfect cricket team, would you stumble on a Sachin Tendulkar and then ignore him? People say ‘No’ to the above question, but then go ahead and do exactly that in their business! Let me prove this to you. Lets take the case of jewellery industry where Read more…