Strategic Shelf Mastery: Veeba’s Formula for Retail Triumph – A Conversation with Viraj Bahl

The biggest secret for a distribution brand:
Don’t just aim for a good primary sale to your retailer.
No one has sold till the end customer has bought.

Your retailer will be interested in keeping more of your stock if he sees a good inventory turn.
You get a natural pull.

It was an interesting hour-long interview. You can consider a Master’s class in itself.

Great stuff, Viraj Bahl

Viraj Bahl shares Veeba‘s secret sauce on retail shelves: stock less, not more, so that retailers demand your products!

In conversation with Hariharan Premkumar, Viraj shared terrific insights about how founders can crack the offline channel. Tune in to hear tactical inputs on various topics like the offline playbook for the first two years, the product market fit framework for offline channels, and best practices in building the sales team.

This is a must-listen episode for founders considering expanding into the offline channel!

Links to the episode:

Apple:https://lnkd.in/dey9fhJw

Google:https://lnkd.in/dvgHpKHy

Spotify:https://lnkd.in/dKsQtg_z

Website Video: https://lnkd.in/dvufy-sH

#buildinginsurgentbrands#retail#sales#founders

Deepak I. ShahdadpuriSameer MehtaAnushka BharvaniNivedita Sanjai