Mastering Emotional Influence: Navigating Fear and Anger in Business Decision-Making
“The rational stories that the brain creates to justify these emotions can prevent us from taking action. And limit our potential.”
Anger and Fear give you bad advice.
Don’t follow it.
Our thoughts start with an emotion.
Our brain then creates a story or perceived-fact pattern that explains our feelings. This leads to confirmation bias.
Emotions like fear and anger are valuable signals.
However, the rational stories that the brain creates to justify these emotions can prevent us from taking action. And limit our potential.
By being aware of this, we can recognize when fear and anger are giving bad advice.
And choose to move forward despite them.
For example,
A retailer may be feeling fear about expanding business into a new market. He may be unsure about how their products will be received and if they will be profitable.
But by taking a deep breath, the retailer may recognize that this fear is just a prediction. There is a chance that the expansion will be successful and lead to growth for the business.
The retailer, thus, decides to move forward with the expansion despite their initial fear.