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Why do we ignore our biggest money spinners?

Looking to make the perfect cricket team, would you stumble on a Sachin Tendulkar and then ignore him? People say ‘No’ to the above question, but then go ahead and do exactly that in their business! Let me prove this to you. Lets take the case of jewellery industry where Read more…

By riteshkapur, 3 yearsNovember 28, 2022 ago
E-Commerce

Reducing the risks of New product development

Today, many consumer goods companies have been forced to accommodate smaller markets, as these niches often provide the only path to growth and escape from heavy price competition. However newly launched products suffer from notoriously high failure rates! Surprisingly new products fail not because of technical shortcomings but because they Read more…

By riteshkapur, 4 yearsApril 16, 2021 ago
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