Today, many consumer goods companies have been forced to accommodate smaller markets, as these niches often provide the only path to growth and escape from heavy price competition. However newly launched products suffer from notoriously high failure rates! Surprisingly new products fail not because of technical shortcomings but because they Read more…
Some tips for planning for Chinese new year shutdown for importers in a year heavily disrupted by Covid-19.Even if you don’t import from China, remember that suppliers all across Asia are highly likely to buy components from China. Therefore, they too could be impacted by a supplier further up the Read more…
Having spent time in China, the e-commerce ecosystem there is a lot more multi sensorial (Point 4 below) than in West or even in India. China’s retail architecture is based on the pillars of Social Commerce and Omnichannel. Language is a big issue. I believe that the e-commerce innovations in Read more…