A company’s planning team identified that customers were becoming increasingly interested in sustainable products, and they began to shift their product line towards more environmentally friendly materials and manufacturing processes.
They also began to highlight the environmental impact of their products and emphasise the company’s commitment to sustainability.
This focus on sustainability helped to differentiate the company from its competitors and attract customers who were looking for environmentally friendly products.
It also helped to improve the company’s reputation and brand image. As a result of these efforts, the company saw a significant increase in sales and profitability.