𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 I𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲

A Spanish clothing retailer, Zara, can bring new products to market in three or four weeks by holding materials in undyed form and regularly feeding information about market demand back to its suppliers. This allows it to react quickly to changing demand patterns. When it figures out which items are Read more…

Competing on Customer Intimacy

There are five requirements for any customisation supply chain strategy to succeed:  1. 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 – the experience must be unique to each customer.  2. 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 – the personalised nature of the experience must adapt to the changing needs of the customer and the environment, including product configuration and flexible delivery Read more…

What’s your Strategy?

A low-cost strategy implies a supply chain strategy that cuts costs, and indeed, companies that follow this strategy typically favour rationalisation and synchronisation strategies over innovation and customisation. A focus strategy implies a supply chain strategy that helps to make the product or service more special in the eyes of Read more…