Unlocking Growth: Shifting from Risk Mitigation to User-Centric Value Creation in Successful Companies

𝗞𝗼𝗱𝗮𝗸:
A dominant player in the photography industry, but it failed to keep up with the shift to digital photography. The company was risk-averse and focused on protecting its core business, which was film photography.

𝗡𝗼𝗸𝗶𝗮:
World’s leading mobile phone manufacturer, but it failed to adapt to the shift to smartphones. The company was focused on protecting its existing business.

𝗕𝗹𝗼𝗰𝗸𝗯𝘂𝘀𝘁𝗲𝗿:
A dominant player in the video rental industry, but it failed to adapt to the shift to digital streaming. The company was focused on mitigating risk and protecting its existing business model, rather than creating value for users.

𝗦𝗲𝗮𝗿𝘀:
The largest retailer in the United States. The company was risk-averse and focused on protecting its existing brick-and-mortar business, rather than creating value for users in the digital marketplace.

𝗕𝗹𝗮𝗰𝗸𝗯𝗲𝗿𝗿𝘆:
A dominant player in the smartphone industry, but it failed to keep up with the shift to touchscreen devices. The company was focused on mitigating risk and protecting its existing business model.

See something common?

How Successful companies loose their edge

1️⃣ Do we focus on risk mitigation, rather than value creation and serving users?

Many employees focus on serving
– internal processes,
– technologies, and
– beliefs,
rather than
the end-users.

This closed culture discourages
– innovation and
– value creation.
It creates a risk-averse environment that values compliance over creativity.

A greater focus on creating value for users would lead to a more dynamic and fulfilling work culture.