4 hidden costs of stockout for your business
Stockouts can be defined as the unavailability of specific items or products at the point of purchase when the customer is ready to buy.
Many retailers underestimate the cost of stockout by as much as 300%.
Focusing on increasing availability of your merchandise can be the single biggest leverage for a retailer.
As per latest research, Stockouts cost retailers an estimated $1.5 – $2 trillion every year; in some verticals, shoppers experience stockouts as frequently as every third shopping trip!
Research finds that 51% of retail and ecommerce executives cited out of stocks as the biggest challenge driven by the pandemic.
But what are the hidden costs of having products out of stock?
– ๐๐จ๐ฌ๐ญ ๐ซ๐๐ฏ๐๐ง๐ฎ๐
The most obvious consequence of stockouts is lost revenue. If a customer goes to place an order and the item is out of stock, you lose the profit of that sale. Shoppers may opt for cheaper products. Or even worse, you may lose a customer forever, which means less recurring sales in the future.
– ๐๐จ๐จ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐
One survey found that 30% of consumers feel stockouts hurt their shopping experience. Some 69% will choose a substitute item after a first stockout occurrence, but after experiencing three of them, 70% of shoppers will go to another brand entirely.
– ๐๐๐ฆ๐๐ ๐ ๐ญ๐จ ๐๐ซ๐๐ง๐ ๐ซ๐๐ฉ๐ฎ๐ญ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ฅ๐จ๐ฒ๐๐ฅ๐ญ๐ฒ
37% of consumers who experience a stockout will shop with another brand, and 9% will buy nothing at all. Disappointed customers can also post negative reviews online about your brand and hurt your reputation.
– ๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ฌ๐ญ๐ฌ
If you need inventory fast and itโs not available in-store, youโll need to purchase inventory on short notice. This usually results in paying a rush fee for fast delivery.
Employees may have to stay late and scramble to deal with backorders or rush shipments. Or they spend time in the stockroom looking for products that arenโt thereโthis can increase delays for customers and impact their experience.